Marketing Management

Program Statement

This program provides training in the various organizational functions, critical thinking, and problem-solving skills students need to compete in today’s global business environment and to understand marketing. All the Business Administration Career programs share common courses, so students can switch easily between concentrations.

Program Information

• This program requires 63– 64 credits to graduate
• Students who have taken courses at other institutions may receive transfer credit. All transfer credit requests for business related courses (ACC, BNK, BUS, LSM, MAN, MAR and RMN) must be approved by the Business Administration Department Chair.
• The faculty have years of practical experience that makes your education relevant to the workplace.
• This concentration assists students to prepare for a career in marketing and sales.
• Follow the course sequence. Do not register for ACC 101 in the first semester.

After Bristol

Graduates work as marketing agents, customer service representatives, loan service representatives, sales associates, marketing assistants, and sales people. The program is designed for students who plan to enter the workforce immediately after graduation.

Program Learning Outcomes

Students will be able to: 

1. Explain the role that marketing plays in an organization
2. Apply their knowledge of marketing principles, marketing functions, and marketing systems in a business environment
3. Articulate how companies use the segmentation process to build their brands
4. Apply the skills needed to develop ideas and make ethical decisions.
5. Identify the role that diversity plays in shaping a company’s marketing strategies
6. Express how marketing concepts, functions, and systems relate to diverse cultures and the global business environment.