Marketing Management
Program Goals Statement
The Business Administration career program provides training in the various organizational functions, critical thinking, and problem-solving skills students need to compete in today’s global business environment and to understand marketing. All the Business programs share common courses, so students can switch easily between concentrations.
Program Information
- Transfer credits for any course in the Business Administration Department (ACC, BNK, BUS, LSM, MAN, MAR and RMN) must be approved by the Business Administration Department Chairperson.
- The faculty have years of practical experience that makes your education relevant to the workplace. This concentration assists students to prepare for a career in marketing and sales.
After Bristol
- Graduates work as marketing agents, customer service representatives, loan service representatives, sales associates, marketing assistants, and sales people.
- The program is designed for students who plan to enter the workforce immediately after graduation.
Infused General Education Competencies
Ethical Dimensions, Multicultural Perspective
Degree Requirements
General Courses
Course #
Title
Credits
CSS 101: College Success Seminar / Business and Experiential Education FYE
+
0
-
1
COM 104 or COM 114
+
3
Sub-Total Credits
18-19
Elective Courses
Course #
Title
Credits
Scientific Reasoning and Discovery Elective
+
3
-
4
Sub-Total Credits
3-4
Program Courses
Course #
Title
Credits
Sub-Total Credits
20
Concentration Courses
Course #
Title
Credits
BUS 253 or MAN 152
+
3
Sub-Total Credits
12
Program Electives
Course #
Title
Credits
Marketing Management Program Electives
+
6
Business or Management Elective
+
3
Sub-Total Credits
9
Total credits:
62-64
Course Sequencing
Recommended Course Sequence - Semester 1
Item #
Title
Credits
CSS 101: College Success Seminar / Business and Experiential Education FYE
+
0
-
1
Sub-Total Credits
16-17
Recommended Course Sequence - Semester 2
Item #
Title
Credits
Program Elective
+
3
Sub-Total Credits
16
Recommended Course Sequence - Semester 3
Item #
Title
Credits
Program Elective
+
3
Scientific Reasoning and Discovery Elective
+
3
-
4
Sub-Total Credits
15-16
Recommended Course Sequence - Semester 4
Item #
Title
Credits
Sub-Total Credits
12