ART 261 : Graphic Design I
This course introduces basic graphic design concepts, tools, and images. The intent is to strengthen visual and conceptual aspects of image making while exposing students to the graphic design field. The focus of this course is on developing a range of styles, media, and techniques for graphics creation. Prerequisite: ART 111 or permission of instructor. Pre or co-requisite: ART 260 or permission of instructor. Three hours of critique and three hours of studio per week. Instructional Support Fee applies. Gen. Ed. Competencies Met: Human Expression.
Course Outcomes
Through project work and critique, students will demonstrate their ability to:
1. Experiment with traditional and digital media to expand visual vocabulary and technical range, applying the elements and principles of design, including Gestalt theory and color theory, to create effective visual compositions.
2. Develop original visual concepts by analyzing facts and associations to identify underlying meanings and communication opportunities and applying divergent and convergent thinking strategies to develop “big idea” effective solutions.
3. Produce design work that meets professional standards of craftsmanship, utilizing structured design processes to work effectively.
4. Document all phases of the design process, including research findings, brainstorming, ideation, sketches, drafts, revisions, refinement and final production, in a professionally formatted process book using Adobe InDesign.
5. Participate in criteria-based critique with peers, articulating design intent, conceptual rationale and technical decisions using discipline-specific vocabulary to address design principles and communication effectiveness, in order to iteratively improve work throughout the semester.