ART 262 : Graphic Design II
This course is a continuation of ART 261. It further develops the design process through projects that explore graphic/textural relationships using the written word and visual imagery. The course focuses primarily on the development of visual language as a means of conveying information through effective methods of design. It implements contemporary and traditional skills and methods. It also covers the investigation of printing, production, and service bureaus. Prerequisites: ART 261 and 266 with a grade of C or better, or permission of the instructor. Six class hours per week. InstructionalGen. Ed. Competencies Met: Human Expression.
Course Outcomes
Through project work and critique, students will demonstrate their ability to:
1. Design and implement comprehensive communication solutions that demonstrate mastery of the design process, from research and conceptual development through final production.
2. Conduct and synthesize research, marketing analysis, and problem-solving methodologies to inform strategic design decisions that address specific audiences and contexts.
3. Demonstrate continued development of hand skills and drawing techniques for design
4. Apply and evaluate visual communication and semiotic theories to construct meaningful relationships between text and image, effectively conveying complex messages across print and digital platforms.
5. Articulate and explain design concepts through professional written, visual, and oral presentations, employing discipline-specific vocabulary in critiques and client-oriented discussions.
6. Demonstrate advanced technical proficiency with industry-standard tools and production processes, including Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, as well as scanners, digital cameras, printers, color management systems, resolution standards, paper stocks, and publishing workflows for both web and print.
7. Evaluate and prepare files for professional production by analyzing printing methods, working with print vendors, and managing technical specifications to ensure accurate and high-quality output.