HOS 223 : Convention Sales and Services
This course will teach students the basic elements of meeting, convention, and group sales and services. Students will learn how to generate business and to provide the services necessary to create repeat business. Discussions will focus on the operation of a group and convention business. Recommend background: MAR 101 and HOS 137. Three lecture hours per week.
Recommended Prerequisites:
MAR 101 first.
Course Outcomes
Upon successful completion of this course, students will be able to:
1. Describe the importance of the Meetings and Convention Industry to a city and state.
2. Analyze target markets that would be interested in a particular convention center.
3. Step into a meeting and convention support position at a hotel or meeting facility.
4. Research meeting and convention leads in support of the Convention Center sales team.
5. Implement a Green Meeting strategy.
6. Apply current technology and social media in meeting and convention sales and service.