HOS 137 : Events Management and Marketing
This course examines the social and economic impact of events planning. Current trends, styles of operations, event coordination, and quality service standards are addressed. The importance of risk management and crisis management in events planning is emphasized. Final project will consist of planning and executing an event. Prerequisite(s): HOS 121 with a grade of C+ or better. Three lecture hours per week.
Course Outcomes
1. Arrange the implementation of all essential utility and marketing needs.
2. Identify the staging and equipment needs for the functional requirements of the event.
3. Select the designs, equipment, and providers for the illumination and decorative lighting needs of an event.
4. Identify the food and beverage needs of all the stakeholders at an event.
5. Prepare response plans for risks associated with the event project.
6. Facilitate the timely and efficient distribution of information to event stakeholders.
7. Integrate the various perspectives of sustainability into event planning.