ART 272 : Web Design II
This course introduces the fundamentals of interactive design theories and their applications to web design. Students will integrate design principles, image creation, text, video, sound and simple animations to create dynamic websites. The course will emphasize use of multimedia to achieve specific communication goals for a client. Scripting and storyboarding will be introduced as part of the design process. Students will produce an interactive multimedia website that demonstrates their use of the basic concepts and principles of interactive design. Prerequisites: ART 271. Three critique hours and three studio hours per week. Instructional Support Fee applies. Gen. Ed. Competencies Met: Human Expression.
Course Outcomes
Through project work and critique, students will demonstrate their ability to:
1. Analyze professional blog websites by evaluating content structure, branding, SEO strategy, and responsive design and develop a content and marketing plan for an online blog, including a defined target audience, brand positioning and keyword strategy.
2. Conduct basic keyword research using industry tools and justify selected keywords based on search intent, competition, and relevance to content strategy and create SEO-optimized blog content that demonstrates effective headline structure, keyword integration, metadata writing, internal linking, and readability best practices.
3. Design cohesive page templates in Figma or Adobe XD that demonstrate consistent branding, hierarchy, spacing, typography, and responsive layout for desktop and mobile views.
4. Write and troubleshoot intermediate-level HTML and CSS code to customize layout, styling, and functionality beyond pre-themed templates.
5. Using WordPress blocks, configure, customize, and update a pre-themed WordPress responsive website, maintaining visual and structural consistency across pages.
6. Optimize digital images for web performance by adjusting file formats, compression, resolution, and responsive behavior to support SEO and usability standards.
7. Produce and present a fully functional, responsive blog website that meets documented project requirements, accurately reflects approved design mockups (desktop and mobile), demonstrates consistent branding and coding templates and effectively communicates a defined marketing concept that has been refined
through peer and instructor feedback to improve navigation clarity, responsive flow, accessibility and visual hierarchy.
8. Articulate and defend design, coding, branding, and SEO decisions using professional web design vocabulary during formal class presentation.