Marketing Certificate

Upon successful completion of this program, students will be able to:

1. Apply knowledge of marketing principles, marketing functions, and marketing systems in diverse cultures and the global business environment.

2. Identify potential markets

3. Explain how companies use the segmentation process to create integrated marketing communications and build their brands

4. Articulate the skills needed to make ethical decisions based on research, analysis, and critical thinking

5. Identify the role that diversity plays in shaping a company's marketing strategies.