Business Administration Career - Marketing Management

Upon successful completion of this program, students will be able to: 

1. Explain the role that marketing plays in an organization

2. Apply their knowledge of marketing principles, marketing functions, and marketing systems in a business environment

3. Articulate how companies use the segmentation process to build their brands

4. Apply the skills needed to develop ideas and make ethical decisions.

5. Identify the role that diversity plays in shaping a company’s marketing strategies

6. Express how marketing concepts, functions, and systems relate to diverse cultures and the global business environment.