COM 211 : Strategic Social Media Communication

This course focuses on social media and its significant and enduring impact on society and the field of communication. Students will examine social media, as a whole and by individual channels, and translate the various meanings, purpose and impact. Topics will include classifying types of social media, discussion of social media’s effects, identifying the intended audiences, selecting the proper social media for messaging. Through interactive classroom sessions and exercises, case studies and journals, students will identify and implement the strategic uses and practices of social media for personal and professional use.

Prerequisites

ENG 101

Corequisites

Pre- or co-requisite: COM 111 or permission of instructor or program coordinator.

Overview

Subject

Credits

3