ART 285 : Motion Graphics
From TV ads and Flash-based narratives on the Web to the opening credits of movies and TV shows, motion graphics have become an integral part of our day-to-day visual experience. Students in this course explore ways of animating static images and text, as well as compositing digitized elements. They create motion graphics projects using a combination of Adobe After Effects with other video, image, and audio manipulation software. Prerequisite: ART 260 and ART 266 with a grade of C or better, or permission of the instructor.. Three lecture hours and three laboratory hours per week. Instructional Support Fee applies. Gen. Ed. Competencies Met: Human Expression.
Recommended Prerequisites:
ART 276 or ART 281.
Course Outcomes
Through project work and critique, students will demonstrate their ability to:
1. Explain and apply foundational design principles—including balance, scale, proportion, movement, rhythm, and timing—to time-based motion graphics compositions.
2. Design and produce synchronized audio and visual compositions that effectively integrate typography, imagery, video, and sound.
3. Develop and present conceptual ideas through hand-drawn and/or digital storyboards that clearly communicate narrative structure, pacing, and visual intent.
4. Implement the motion graphics design process by progressing from research and concept development through storyboard creation, production, compositing, exporting, and final packaging.
5. Produce engaging and technically proficient motion graphics projects using industry-standard tools, including Adobe After Effects, in combination with complementary video, image, and audio editing software.
6. Critique and evaluate motion graphics projects (their own and others’) using established design and time-based media principles, and propose revisions to improve conceptual clarity, visual impact, synchronization, and technical execution.