LSM 233 : Sport Marketing and Sales

This course provides an in-depth analysis of the various techniques and strategies of marketing and sales in the sport environment. It examines basic marketing and sales concepts with applications to the uniqueness of the sport and leisure industry: event marketing, sponsorship, licensing, sport information, sales and public relations. Prerequisites: LSM 101 and MAR 101, or permission of instructor. Three lecture hours per week.
  1. Distinguish independent components of the marketing mix, describing each component’s contribution to the management and operation of a sport organization.
  2. Generate and interpret sport marketing research.
  3. Develop the fundamental components of a strategic sport marketing plan.
  4. Link market research findings with market strategy development.
  5. Interpret consumer behavior principles as they specifically relate to the consumption (participation and mediation) of sport related products and services.