Leisure Service Management


LSM 101 : Introduction to Sport Management

This course explores and analyzes sport and recreation from philosophical, historical, and organizational perspectives. It also introduces the student to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field. Three lecture hours per week.


  1. Identify the role that sports and recreation play in today’s society.
  2. Describe general philosophical principles that influence the management of sport and recreational activities.
  3. Explain basic theoretical foundations relevant to the organization and delivery of sport and recreation organizations.
  4. Describe how public, non-profit, and commercial enterprises organize and deliver sport and recreation services.
  5. Identify a variety of positions available in sport-recreation related careers.

LSM 123 : Sport as Popular Culture

This course covers a broad range of topics that explore sport as a significant part of popular culture. These topics include the analysis of the production and consumption of sport and leisure as an aspect of contemporary popular culture; the relationship between sport and leisure and the economy, the media, and politics; and the impact of class, race, gender, ethnicity, and nationality. Three lecture hours per week.


  1. Describe similarities and differences in the production, meaning, promotion, and consumption of sport in selected nations.
  2. Analyze selected elements of the sport industries, systems, and practices in the global marketplace.
  3. Examine essential cross-cultural understanding and effective communication skills necessary to promote international growth in the sport industries.
4. Discuss the importance of cross-cultural considerations in the global expansion of sport and leisure industries.

LSM 231 : Facility Design and Event Management

This course examines the processes for managing sport and event enterprises. It gives specific attention to the design and management of a sport facility as well as the skills and processes associated with administration of a sport event, whether it be participant-centered or spectator-centered. Prerequisite: LSM 101 or permission of instructor. Three lecture hours per week.


  1. Construct a detailed event, organizational marketing plan.
  2. Determine the feasibility of bidding, hosting, and awarding events.
  3. Analyze risks, financial and legal, associated with producing and hosting sporting events.
  4. Utilize appropriate media sources for event promotional purposes.
  5. Discuss the importance of the master planning process as it relates to the management of recreation, sport, and park areas and facilities.
  6. Relate the processes associated with the acquisition of new areas and the construction of new facilities.
7. Examine specific techniques that can be applied to the management of activity or sport specific sites, areas, and facilities.

LSM 233 : Sport Marketing and Sales

This course provides an in-depth analysis of the various techniques and strategies of marketing and sales in the sport environment. It examines basic marketing and sales concepts with applications to the uniqueness of the sport and leisure industry: event marketing, sponsorship, licensing, sport information, sales and public relations. Prerequisites: LSM 101 and MAR 101, or permission of instructor. Three lecture hours per week.


  1. Distinguish independent components of the marketing mix, describing each component’s contribution to the management and operation of a sport organization.
  2. Generate and interpret sport marketing research.
  3. Develop the fundamental components of a strategic sport marketing plan.
  4. Link market research findings with market strategy development.
  5. Interpret consumer behavior principles as they specifically relate to the consumption (participation and mediation) of sport related products and services.

LSM 241 : Legal and Ethical Aspects of Sport

This course provides an analysis of the legal and ethical aspects of the sport environment. Topics discussed include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: LSM 101 and LSM 231, or permission of instructor. Three lecture hours per week. Gen. Ed. Competencies Met: Ethical Dimensions.


  1. Discuss legal issues and statutory regulations impacting the sport industry.
  2. Examine the process of ethical decision-making related to sport.
  3. Apply the code of ethics, philosophy, principles, and values that provide the cornerstone of the sport and recreation profession.
  4. Discuss tort law and its application to the sport and leisure industry.
  5. Examine potential liability for injuries in the supervision, management, and conduct of sport and leisure activities and propose strategies for limiting liability.

LSM 243 : Budgeting and Financing Sport

This course analyzes financial concepts and theories and their application in the professional, intercollegiate, recreational, and commercial sport environments. Topics include revenues and expenses of professional, intercollegiate and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport, and public and private funding for non-profit sport programs. Prerequisites:LSM 101 and LSM 231, or permission of instructor. Three lecture hours per week.


  1. Examine the various segments of the sport economy.
  2. Employ budgeting principles and procedures as applied to sports management.
  3. Analyze current financial issues within the sport field.
  4. Examine the economic impact generated by sport and methods of measuring such impact.